Carbon Crusaders


talk about cool packaging by ddelcourt
October 25, 2007, 1:34 am
Filed under: Uncategorized

Last Saturday I was invited by Waylon, editor in chief of Elephant Magazine to attend a Pangea Organics hosted event for breast cancer awareness at New York’s ABC Furniture store. Needless to say, the venue is pretty impressive, and after talking with ABC’s corporate responsibility czar Amy, I learned they are committed to sustainable (incredibly expensive!!) furniture and design pieces. The event was a fundraiser for Beyond the Pink Ribbon, a cancer awareness campaign supported by Pangea, Elephant and a slew of other companies including Whole Foods, Lexus and Eileen Fisher, amongst many more (for a full list of sponsors see here).

At the end of the evening attendees were given a gift bag (not very sustainable packaging, but sustainable products inside, including a bamboo plate and reusable bamboo cutlery). The king of the basket however was the Pangea organics face lotion…not because of the product, which is undoubtedly great, but for the packaging. All of Pangea’s products come in a 100% recycled box made from seeds and organic material. According to the company, all you have to do is unwrap the box, plant it in the soil, and it will actually grow you a plant (See here for more). I’m blown away and intrigued. I would like to know if this works. I’m going to try it and update when I see buds. For anyone that is interested, I will try and find out more on the company Pangea works with for the packaging.

Remember to recycle the glass bottles their products come in when finished. Happy planting everyone.

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