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Coca-Cola and Pepsi-Cola take their battle for market share Green.On April 30th, Pepsi announced the largest Renewable Energy Credit (REC) purchase in history by a magnitude of 10 to cover the electricity used by their US-based operations. Pepsi REC Purchase
Coca-Cola previously pointing to energy efficiency programs in their US facilities responded strongly today with an announcement of a global water conservation program; pledging to replace all of the water used in beverages and their production by concentrating on 1) Reduction, 2) Recycling and 3) Replenishing around the world. Coke Water Conservation Program
What’s most interesting about this sustainability competition, isn’t that they are implementing such substantial programs (it is obvious to most CEOs that want to survive 2007 that they need to be competitive in an environmentally conscious world), but the routes they are taking.
Pepsi with Carbon and Coke with Water.
Do Coca-Cola executives believe that water scarcity is the next mainstream issue to dovetail global warming or do they just see themselves that much more vulnerable in a carbon+water-constrained world (where they manufacture a product that uses 250 liters of water to produce 1 liter of soda)?
The truth will be told in the coming months and I am exited to see the response from corporate leaders and whether water conservation takes a more prominent role in sustainability platforms.
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